Who can use it?
Leaflet distribution is highly untargeted and costly, not to mention environmentally hazardous - Why pay for a PR team to give out a limited supply of leaflets to the few that pick them up when you could send out an unlimited amount of Bluetooth messages to anyone passing with a Bluetooth enabled phone.
Shopping Centres
You are in an area where there are a vast number of potential customers passing by your door. Why not send them a lasting advertisment and they may come inside. You could send out special instore offers or even something as simple as your opening hours.
Night Clubs, Bars and Restaurants
Mobile phones are seldom out of sight in bars and restaurants. Send customers the latest meal and drink offers via their mobile phones and also attract passing trade into your premesis! They may even pass these adverts on to friends via text.
In a busy city centre location with numerous competing restaurants, Bluetooth marketing offers an exciting opportunity for restaurateurs to tell potential customers about what they have to offer. You could even combine this with a voucher on arrival. Grab a new customer and turn them into a regular customer for life.
Retail Outlets
Bluetooth proximity marketing has been very successful in this area in the United States.
Many retailers reporting increased sales as a direct result of customers accepting the advertisements. For example, a local customer of BlueWaver has noticed a 20% rise in sales of Milk after advertising it as an offer!! You could choose to send promotions, vouchers, special offers or even opening hours.
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